Summer fashion with Benetton

Don’t get me wrong. I love trends. But there is something to be said about classic, timeless sensibility of choosing what you put on your back. For instance, an effortless mixing of prints. Christopher Kane did it, Emilio Pucci runs a design house with this, Mary Katrantzou does not shy away from it and United Colors of Benetton SS,17 definitely encourages it. The nautical stripes, the maritime colours, the cotton and linen pants in easy breezy silhouettes and dresses that scream comfort with a side of chic. I could see these traits from the Benetton SS,17 collection becoming a way of life, not just a hip trend. And for all those who like to add that one trendy piece to an otherwise effortlessly stylish outfit, the collection marks the revival of the canvas bags. Not just any canvas bags but those with splashes of paint that make for a very ‘Summer in Arizona’ theme. Style comes easy while trends require study and efforts is very easily embodied by Benetton as a design identity. They give you comfortable, relaxed silhouettes with a side of funk and that alone makes me think that some brands find a place in your wardrobe no matter what your age and style.

Diving headfirst into this trope, let me take you through a little skit of fashion where I give you a preview of some of my favourite pieces from Benetton SS,17, with a moody twist.

Wearing:

All pieces c/o United Colors of Benetton

Photography by: Vinay Singh Tomar Photography

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